EP // performance // Meet Your Creator – NDS 2012

Saatchi & Saatchi – New Directors’ Showcase 2012
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elektropastete collaborated with MARSHMALLOW LASER FEAST on «Saatchi & Saatchi New Directors Showcase 2012», a techno-ballet-light-show.

elektropastete developed a cinema 4d tool to control and choreograph the army of 16 quadrotors.

more details about the process on creativeapplications.net

behind the scenes video on dazed digital

interview on The Creators Project

Storyboards on MARSHMALLOW LASER FEAST

 

 

Pre-Show Documentation:

Screenshots of the c4d tool

 

CREDITS

 

The New Directors’ Showcase 2012
Brought to you by Saatchi & Saatchi Worldwide

“MEET YOUR CREATOR”

Witness the flight of the quadrotors; dancing before us in a light-beam drenched ballet choreographed to the heavenly arpeggios of OneOhtrix point never.

Event concept created by
Marshmallow Laser Feast and Saatchi & Saatchi creatives Jonathan Santana & Xander Smith

Producer
Juliette Larthe
juliette@prettybirduk.com

Production Supervisor
Holly Restieaux

Show Directors
Marshmallow Laser Feast
Memo Akten, Robin McNicholas, Barney Steel
www.marshmallowlaserfeast.com

MLF Team:

Raffael Ziegler
Devin Matthews
Rob Pybus
James Medcraft

Quadrotor Design & Development
KMel Robotics
http://kmelrobotics.com

Sound Design
Oneohtrix Point Never
http://pointnever.com
Intro Music
“Shine a Light”
Spiritualized®

Typography & Design
Farrow Design
http://www.farrowdesign.com

Set Design
Sam & Arthur
http://www.samandarthur.com
Production
Ben Larthe
Mike Tombeur
Gaspar

Thanks to Vicon for the tracking system.

And special thanks to

Johnny Milmer
Francois Wunshcel
Arturo
Andreas Muller, Marek Bereza, Erik Sjodin
the openFrameworks community

The New Directors’ Showcase 2012
Brought to you by Saatchi & Saatchi Worldwide.
saatchi.com

View the Showcase again on the Cannes Lions website or youtube.com/nds

Posted in performance by moco on August 8th, 2012.

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